Mashaba Kabir
PORTFOLIO
ABOUT
I’m a queer woman of color born and raised by Bangladeshi immigrants in Queens. Being a first generation American and a New York native has taught me how to really hustle, whether it’s fighting for a seat on the train, or standing up for what I believe in. I’m currently studying at NYU with an individualized concentration in Beauty Marketing and Advertising. I am passionate about representation in the cosmetics industry and can’t live without Spongebob, Fenty Beauty products, and Boba tea.
BRANDS WORKED WITH
ADVERTISING & COPYWRITING
Fenty Beauty Cream and Powder Bronzer Shade Extension (spec)
PRIMARY FOCUS: Inform the consumer of a Fenty's dedication towards inclusivity and superior shade ranges
SECONDARY FOCUS: State the names of the extended shades. Deeper extended shades include "Sun Bum", "Cold Brew", "Yacht Life", "Fudge Fantasy".
The Ordinary Skincare Regimen (spec)
PRIMARY FOCUS: Present the versatile options and extensive product selections The Ordinary offers
SECONDARY FOCUS: Garner consumer interested in products they may not have tried out yet from The Ordinary
The Ordinary Vitamin C Suspension 23% SPEC product spotlight via Instagram and Facebook (spec)
PRIMARY FOCUS: Inform consumers on the benefits of The Ordinary's Vitamin C serum
SECONDARY FOCUS: To present The Ordinary as a credible, science and fact based brand
The Ordinary Morning Skincare Routine Instagram and Snapchat Stories (spec)
PRIMARY FOCUS: Inform consumers on how to use The Ordinary products for an efficient yet effective morning routine
SECONDARY FOCUS: Educate viewers how to use the many different products The Ordinary provides, making it a more approachable brand
The Ordinary Night Time Skincare Routine SPEC Instagram Post
PRIMARY FOCUS: Inform consumers on the benefits of The Ordinary's Vitamin C serum
SECONDARY FOCUS: To present The Ordinary as a credible, science and fact based brand
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MAC Cosmetics x Faster Pussycat! Kill! Kill! (spec)
PRIMARY FOCUS: Inform the consumer of a new MAC lipstick collaboration
SECONDARY FOCUS: Emphasize the boldness of the new shade
VIDEO AD
ELF Cosmetics S-ELF love Campaign Ad (spec)
PRIMARY FOCUS: To dismantle exclusive beauty standards
SECONDARY FOCUS: Bring attention to the welcoming yet fun nature of ELF as a brand
Colorupop Cosmetics BFF Liquid Liner Product Description (spec)
PRIMARY FOCUS: Demonstrate the quality performance and features of the BFF Liquid Liner
SECONDARY FOCUS: Present Colourpop as a fun brand
Soy Face Micellar Water Product Description (spec)
PRIMARY FOCUS: Highlight the ingredients as well as gentleness yet effectiveness of the cleanser
SECONDARY FOCUS: Present the sensorial and calming experience of the product
Soy Face Micellar Water Product Description (spec)
PRIMARY FOCUS: Bring attention to the newest extension of the Milky Jelly Skincare Collection
SECONDARY FOCUS: Demonstrate the ingredient benefits
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Buzzfeed article in sponsorship with Wet n' Wild Cosmetics' Pacman Collection (spec) collection
Here to read the full text, "20 Things Only 90's Kids Would Know"
PRIMARY FOCUS: Everyone loves nostalgia. Using an article on nostalgia to help Buzzfeed redirect readers into wanting to purchase from the Wet n' Wild Pacman Collection
SECONDARY FOCUS: Highlighting the joyful parts of nostalgia to be able to relate to readers
SOCIAL POSTS
Victoria's Secret PINK #IAmEnough Challenge via Instagram Stories
PRIMARY FOCUS: Demonstrate VS PINK's prioritization of Mental Health for their #IAmEnough collection
SECONDARY FOCUS: Get users as well as new users engaged with the official VS PINK Instagram page
Victoria's Secret PINK, PINK Friday Sale via Instagram Post
PRIMARY FOCUS: Bring awareness to the upcoming VS PINK Friday sale to VS PINK Instagram followers
SECONDARY FOCUS: Have a more fun and playful tone in order to distinguish the VS PINK brand from Victoria's Secret
Credo Clean Beauty SPEC Pinterest Board
PRIMARY FOCUS: Present the science behind clean beauty in a sleek yet informative way
SECONDARY FOCUS: To present clean beauty as the future
THRED UP, Infographics via Instagram Post (spec)
PRIMARY FOCUS: Inform consumers of the sustainability as well as affordability of purchasing clothes through ThredUp
SECONDARY FOCUS: Bring in a more vintage, graphic and aesthetic theme to ThredUp's Instagram feed and branding
ThredUp SPEC Pinterest Board
PRIMARY FOCUS: Give consumers inspiration on how to style the clothes offered at ThredUp
SECONDARY FOCUS: To present ThredUp as a brand that provides just as many options as fast fashion, while being sustainable
PUBLIC RELATIONS
PRESS MENTIONS
Researching contacts, engagements rates, and estimated media value of top influencers. Reached out to influencers, editors, press and management teams to send 5000+ PR packages on newest releases. Searched for the top performing influencers from competitor cosmetics brands
Dark Spot Microdarts,
Acne Spot Dots, &
Deep Blemish Microdarts
Skin Shield Blurring Primer
Competitor Brands Top Influencers
EVENTS
Peach & Lily x Allure Magazine: July Allure Beauty Box
Reach out to and send PR packages to 3000+ influencers to gain exposure for the Peach & Lily Glass Skin Collection and the monthly Allure Beauty Box
Influencer Promotions
BUST X NIKE: Women’s World Cup Watch Party
Event Floor Plan
Assisted in setting up the event floor plan and maintained communication with vendors for the Women's World Cup Watch Party at NIKE Headquarters
RESUME
